Linda Yaccarino, President of Ad Sales for NBCUniversal, Prepares to Meet the Challenges -- and Advantages -- of Having So Much Content Instead, the president of ad sales for NBCUniversal asserts that she is selling cola, diapers, jeans and more -- a task that's become increasingly complex in a marketplace where viewer fragmentation is the norm.
http://www.tvweek.com/news/2013/04/linda_yaccarino_president_of_a.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tvweek%2FNews+%28All+TVWeek+News%29
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