The Office of Fair Trading in the UK is currently investigating whether or not some "freemium" apps that are marketed to children are in violation of any regulations.
http://wallstcheatsheet.com/stocks/apple-and-google-face-scrutiny-in-investigation-over-kids-apps.html/
http://wallstcheatsheet.com/stocks/apple-and-google-face-scrutiny-in-investigation-over-kids-apps.html/
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